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01 05

The challenge

With an outdated website they could no longer update, Synergea’s website wasn’t just not serving them — it was holding them back. Synergea reached out to us for a total website re-design and re-build.
We wanted the website to be an extension of the tranquil, holistic environment you experience when entering their physical location.
02 05

The design

To get a true understanding of what Synergea is all about, we decided to become patients of theirs! We took in the environment, enjoyed massages, felt the relief of chiropractic care, among other services.

We realized that Synergea balances high-quality care with a warm, comforting energy. Their location is very beautiful, and they clearly loved what they did. This needed to be reflected in the design.

Earthy tones & holistic colours offer an appealing visual experience, while clear messaging and information about their business, fee schedules, and an easy way for a potential patient to get in touch serve a smooth user experience.

04 05

The client

“Our holistic, multi-disciplinary health centre website was in need of an upgrade, and more importantly, a change in the administrative function to reflect our own admin team working directly on daily updates on the website. It was very frustrating for us to constantly have to contact our web manager to make little superfluous changes that were rarely responded to appropriately. We are now independent to the degree we wish, and rely on Brightside for the most important management and maintenance where their expertise lies.

The refresh we received was thoroughly investigated prior to design. There was consistent thoughtfulness in the process. Our admin team leader, who worked directly with Brad states, 'Brad listened to our vision of how we wanted our website to look and function. He designed and produced a product that not only reflected that vision, but allows us the opportunity to maintain and build upon the design. Brad’s patience and ability to explain the process of web design, from the very beginning to the maintenance of the website were very much appreciated.' We are most happy with the ease of navigation around the website, and the obvious questions our patients and clients might have being able to be found quickly.

We found the fees to be reasonable and the product to have excellent value. As a business owner, I most appreciated Brad’s willingness to go above and beyond in working to represent us on the web consistent with the way we function in reality in our clinic environment. We would wholeheartedly recommend the services of Brightside to any individual or company wanting to experience the excellence of full service of a web design and maintenance company."

DR. JUDY FORRESTER - OWNER, SYNERGEA FAMILY HEALTH CENTRE
05 05

The results

This is where the project really shines. We don’t just design beautiful web experiences — we build products that get our customers results.

With the new Synergea website, we’ve given the significant mobile traffic a beautiful experience which, in turn, gets Synergea more foot traffic in the door.

Additionally, we’ve seen a significant boost in organic searches, due to a highly search engine optimized WordPress website.

42%

Mobile website traffic

75%

of traffic came from organic search